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This free guide shows you how to calculate CAC the right way, avoid the hidden mistakes, and lower your costs while scaling smarter.

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    “After mentoring hundreds of founders, I’ve seen how often CAC gets miscalculated. This guide makes it simple—so you can spend smarter, prove efficiency, and scale with confidence.”

    Burak Buyukdemir

    Founder of Startup Istanbul

    What you get:

    ✔️ What Customer Acquisition Cost (CAC) really means
    ✔️ Why it’s the most important signal of marketing efficiency
    ✔️ Step-by-step formula to calculate it (with examples)

    ✔️ All the costs that must be included: sales, marketing, and hidden expenses

    ✔️ Common mistakes founders make when tracking CAC

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    What is it all about?

    Every dollar you spend to win a customer has a price tag. Ignore it, and your $100 customer can end up costing you $1,000. Learn how to calculate CAC, avoid hidden mistakes, and lower your acquisition cost today.